To someone who knows next to nothing about search engine optimization, just trying to understand what he should do first can be quite overwhelming. Are you exactly like that person? If yes, then you are probably looking for the best basic SEO strategy to help you get your website ranking in no time. While there is no magic bullet, the steps presented here should help you out just fine.
The initial step that you should take is conducting a keyword research. There are both free and paid keyword research tools that you can use, often the best ones are the proprietary versions. If you want, you can go over a Market Samurai review so you can have a good idea on what you can get out of such a tool. Because aside from helping you find the keywords that your site needs, it is also a good tool to check out your competition, whether you can easily rank for your targeted keywords or it would take you months or even a year before you can see good results. In any case, just use the tool that you are most comfortable with. Going back to researching, always go for the long tail keywords. These are keywords that are composed of three or more words. Why? Because the competition would be less fierce and you will have higher success rate with these search terms.
Now that you already have your keywords, it’s time to put them in the right places. The most important part would be the title tag of each web page on your site. Use a keyword that is appropriate, as much as possible, to the content of the page. This is why often the best approach is to first find the keywords you want and then create content based on those keywords. But if the content have been done first, then just try your best to incorporate the keywords on that page and also within the content. Should you worry about keyword density? Not really. For as long as the keyword is in the title, that should be enough on page optimization already.
Now that you have your website copy in place, your next important move would be off page optimization. What this basically means is that you should start building links to your website. When links from another site is pointing back to your own website, these are called backlinks. And for these links to be effective, its anchor text must contain the keywords that you are trying to rank for. Because it is the anchor text that tells the search engine spiders what your website is all about.
But before you go ahead and get all the imaginable links that you can get, you should keep in mind that you should never ever buy links. The major search engines, particularly Google, they frown upon the bad practice buying links. They believe this is like gaming the search results, and taking an unfair advantage over the competition.
Aside from link building there are other off page optimization that you can try. You can do social bookmarking. You can submit your site’s RSS feed to RSS feed aggregators. You can also do video marketing.
This is just a basic SEO strategy that you can follow, especially if you are just starting out in SEO. Just remember to take your time and do not rush things. Because often you can get yourself in trouble with the search engines if you go for quicker and less desirable tactics. Consider getting some SEO training dvds to help you with your first steps in optimization.
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Thanks for this basic seo stragety. I am from germany and thanks for your advice, not to buy backlinks.